SEO or Search engine optimisation is the process of increasing the traffic to your website by ranking it higher than the other websites on search engines like Yahoo, Google. The higher the ranking more visitors the website will attract. One of the most popular website creation tools is WordPress. It comes with several built in search optimisation tools. Once you start using various WordPress themes and customization options you may have to break certain useful search engine features. Therefore in order to maintain your WordPress site’s optimal friendliness towards SEO, here are few useful tips.
Clean Site codes
Ensure that website script validated with W3C standard and error free. Errors in the codes may prevent a search engine from moving through the site successfully.
Good Quality Content
Search engine optimization is effective only if the content is unique and is of high quality. The text should ideally contain keywords that will highlight the overall theme of the content and the keywords should be used wisely and the content should be easy to understand and to the point. The key is to write your content by keeping the searchers in mind and therefore try and use words or phrases someone would typically use to find particular information.
Ensure that you create a link to other relevant websites related to your topics. You can also create a link between two pages of websites in case it is required.
Name image properly
Search engines draw images in the calculation of ranking. Google displays both images and text on its search result page, therefore linking relevant images to the corresponding pages. Try and implement keywords when naming an image file. For example, instead of naming an image as DSC999.jpg you can name it as Football-Lionel-Messi-Argentina.jpg. Using hyphens (-) makes the text easy to read. Ensure that you use title tag and alt tag for your images in order to provide better optimisation for your search ranking.
Use short hyperlinks
Try and use keywords in the permalink since only first four words are relevant during the search. Make sure permalinks are SEO friendly and avoid using too many characters such as ‘&’, ‘!’, ‘?’ etc. in the URL.
Use SEO themes
Some themes use many codes to create design and layout. Search engines wade through the source code so as to find the relevant content. Therefore if you have more codes the density of Keywords and content reduces. Ensure that fast performing themes are used when creating websites.
Installing an XML sitemap plugin is important for WordPress blogs. Search engines like Google link to all pages on your website in a sitemap. Using XML format helps them to index the content of your site faster. A good plugin for WordPress is Google XML sitemaps. It automatically creates and updates the sitemaps. Google has various other tools such as Webmaster Central and Website Optimizer.
Use a caching
A caching plugin is important for WordPress websites since it not only makes the site faster but they also reduce the load on your server.
Highlight or Bold important words in Content
It is important to make the headings and subtitles bold or highlight them on your website.
Don’t use duplicate HTML sites content. Such practices are strictly prohibited by search engines like Google.